How Pivot Deployed AI- Driven Trade Optimisation at Enterprise Scale

Pivot made BOTs work. And did it in one of the most volatile, high-stakes trade environments ever.
“When people think ‘trade compliance,’ they don’t think scale. But we had to automate thousands of transactions, across multiple jurisdictions, without a single slip. That’s where AI made all the difference.”

The Problem

Beverages

The company was under pressure. US Tariffs were rising and rule changes were coming thick and fast with sometimes only a day’s notice. Compliance costs were climbing. And millions of pounds in annual exposure was on the line.

The leading beverage manufacturer didn’t need a whitepaper. They needed automation that worked immediately, globally, and flawlessly. They needed a robust process that could be used as a failsafe if required.

Deep AI Expertise

The company’s offshore team had drafted a BOT concept (a software programme that performs automated tasks, typically repetitive ones, without human intervention).But bringing it to life in a multinational supply chain was a different matter. It called for deep AI expertise, regulatory precision, and real-world execution.

The Solution

Pivot worked with the in-house team to quickly create a system smart enough to process thousands of transactions against First Sale Rules and agile enough to stay compliant across shifting legal frameworks. Every decision had to be accurate, instant, and ready-for-audit.

“Think Like A Compliance Officer. Move At The Speed Of AI”

Pivot connected the BOT to SAP, providing design, testing, and deployment support. The BOT pulled from files compiled them from external data and SAP tables and processed everything automatically. All without delays or manual errors.

Pivot’s solution analysed conditions of sale against pre-determined criteria to produce bulletproof customs documentation, and determine exceptions when needed.

The BOT didn’t just automate work. It understood it. It applied U.S. Customs Bureau rules on the fly – analysing sales, checking point of origin, destinations and materials, confirming independent transactions – and made go/no-go decisions on the spot.

Pivot built a system that thought like a compliance officer and moved like a machine.

The Result

Zero Bottlenecks

Today, this leading beverage manufacturer has integrated the rules used by the BOT into their business processes. They are used to running hundreds of transactions every month with zero bottlenecks. They deliver 100% automation for qualifying First Sale declarations.

By making it easy to comply with US Customs Bureau rules, the BOT didn’t just tick a regulatory box. It unlocked a strategic trade advantage. It proved to Customs that the organisation had met every requirement.

The US shipments were genuine sales, U.S.-bound from the outset, with arm’s-length pricing. The result was transformational. Annual tariff costs fell by 55%, a significant reduction. Savings will compound year after year.

Behind that headline figure lay deep operational change. This was trade optimisation at enterprise scale. It turned a complex web of legal, financial, and logistical variables into a seamless, compliant, and profit-protecting system.

“AI is about building systems that perform under pressure,” said “Pivot’s project lead. “That’s what we delivered. That’s what Pivot always deliver.”

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